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5 Tools you Shouldn’t Launch your App Without

There is an overwhelming happiness that takes over our minds and bodies when we check the reports and know that the following sprint is the last one. However, there exists a product owner that takes upon himself to spoil the cheerfulness to add few more integrations and software that seemingly adds no value to the user. Well, he is right. While we spend most our time crunching code to produce functionality, there is an entire division in any company that needs to validate these functionalities on one hand, and on the other hand, maybe cut the time needed to actually build these functionalities.

Lets take a real case scenario, with insane amount of tools emerging everyday to make product development companies as well as product owners, it can sometime be “stupid” to build extra functionality when you can rent it for $10 a month. How do you feel if you are to build your own mailing list script to handle users’ emails ? Maybe even build an entire payment gateway to avoid using Paypal ? these questions are self explanatory. In this article, we will introduce five tools that proven to be of great value while developing our products and products for our clients.

1. Mixpanel or Google Analytics

Although we are all used to Google Analytics, at least with web pages, but our experience with mix panel has been a great one. The following are the main differences between the two platforms :

     a) Google Analytics is complex, really complex while Mixpanel is a breeze.

     b) Google Analytics tracks page views while Mixpanel tracks individual users. You can actually access the live view and see the actual path that the user took, shown below is a snapshot of how that looks like on our product Worc.

     c) Google Analytics requires tremendous amount of coding to set up events, while in mix panel, you can actually tag the events on the go from right through your phone’s live broadcast.

    d) Google Analytics Real-time views is delayed, while Mixpanel truly has a realtime view of your app, better yet, if you click on any user you will know exactly his path on the app.

Although Mixpanel surpasses Google Analytics in major ways, we can not ignore the value google analytics adds by opting your product into the vast network of Google, specially Adwords if you are planning to spend some cash on advertisements.

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2. Zendesk

Zendesk is another tool/software that you can’t really servive without if you are launching your product. Zendesk is basically a ticket management system with a taste of CRM. When you start with your first alpha or beta, you would want people to communicate with you through the most effective and fast channel. With Zendesk Embedabbles, which is basically SDK’s for Android and iOS and a little widget for Web, you can give your users a quick channel to send you bugs and feedback on your system. The good thing about it is that is really works in a plug and play model. With mobile apps, some configurations might be painful but in no time you have a channel between your users that you can integrate with pretty much anything : Capsule CRM, Salesforce, Xero Accounting …. etc. Not only that, but it also provides you with an out of the box knowledge base that you can start crunching articles on. With Mostaqqel , the usage of the web widget proved to be very useful.

3. A CRM Software

Many might argue that the admin panel, some excel sheets and Zendesk might be more than enough to track and reach any user. Well, that is true. However, none of these will REMIND you to go grab that specific user. Thats why CRM software exist mainly, to help you manage your Customer Relations using a software that will remind you to  follow up with them and remember what they would assume you will forget. There are plenty of tools out there, the most basic of them is the simple CRM shipped with Zendesk. However, my personal favourite when it comes to launching a product is the simplest and “cheapest” of them all : CapsuleCRM . Capsule reminds you to contract your prospects, saves all the email interactions, allows you to save files, and integrates with almost al the other online tools out there like Zendesk, Xero Accounting and various other tools.

4. Mailchimp

Mail chimp is a newsletter management system, it helps you keep track of your mailing lists and it provides thorough analytics about how many opened you mailing list, how many clicked on the links in it, and various other valuable metrics that relates to your emails. It is common practise to actually linkup mailchimp ( along with mandrill app for the more technical crowd ) to the product ( software )  itself. So it automatically fetches and categorises the users emails, fresh and ready for the marketing team.

5. A ROI/Conversion Excel Sheet

It goes without saying, that once you launch your product, you need to go hunt for those first users. No matter what your marketing mix is, you need to set up your sheets so you can track your conversion and improve your User Experience further until you reach a point where the more you spend on marketing, the more money you make. Preferably on Google Sheets so your team can also track it and spot trends. If you would like us to send you an example of these ROI excel sheets, please comment below or join our newsletter.

2. Zendesk

Zendesk is another tool/software that you can’t really servive without if you are launching your product. Zendesk is basically a ticket management system with a taste of CRM. When you start with your first alpha or beta, you would want people to communicate with you through the most effective and fast channel. With Zendesk Embedabbles, which is basically SDK’s for Android and iOS and a little widget for Web, you can give your users a quick channel to send you bugs and feedback on your system. The good thing about it is that is really works in a plug and play model. With mobile apps, some configurations might be painful but in no time you have a channel between your users that you can integrate with pretty much anything : Capsule CRM, Salesforce, Xero Accounting …. etc. Not only that, but it also provides you with an out of the box knowledge base that you can start crunching articles on. With Mostaqqel , the usage of the web widget proved to be very useful.

3. A CRM Software

Many might argue that the admin panel, some excel sheets and Zendesk might be more than enough to track and reach any user. Well, that is true. However, none of these will REMIND you to go grab that specific user. Thats why CRM software exist mainly, to help you manage your Customer Relations using a software that will remind you to  follow up with them and remember what they would assume you will forget. There are plenty of tools out there, the most basic of them is the simple CRM shipped with Zendesk. However, my personal favourite when it comes to launching a product is the simplest and “cheapest” of them all : CapsuleCRM . Capsule reminds you to contract your prospects, saves all the email interactions, allows you to save files, and integrates with almost al the other online tools out there like Zendesk, Xero Accounting and various other tools.

4. Mailchimp

Mail chimp is a newsletter management system, it helps you keep track of your mailing lists and it provides thorough analytics about how many opened you mailing list, how many clicked on the links in it, and various other valuable metrics that relates to your emails. It is common practise to actually linkup mailchimp ( along with mandrill app for the more technical crowd ) to the product ( software )  itself. So it automatically fetches and categorises the users emails, fresh and ready for the marketing team.

5. A ROI/Conversion Excel Sheet

It goes without saying, that once you launch your product, you need to go hunt for those first users. No matter what your marketing mix is, you need to set up your sheets so you can track your conversion and improve your User Experience further until you reach a point where the more you spend on marketing, the more money you make. Preferably on Google Sheets so your team can also track it and spot trends. If you would like us to send you an example of these ROI excel sheets, please comment below or join our newsletter.


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