Unlike virtual reality, augmented reality allows you to place objects on physical things that you experience through your smart phone camera. With AR, you can create a lot of different experiences, for example, you can augment the furniture of your home before picking what to buy, or maybe get your phone to guide you in real time on how to get to a place or a party. Actually, the very famous snapchat and Facebook messengers use Augmented Reality to put those cool glasses on you face or turn you into a super hero. Use cases are very diverse, figure (3) illustrates part of our work in that field.
Industry :VR / AR
Technology :Augmented Reality